Seasonal Residents at the Ask Event

Q: Many of our supporters are seasonal residents—when should we have our Ask Event™?

A: Have the Ask Event at the end of the season where most of your supporters are in your community. Work your plan to “ripen the fruit” based on that timing—for example, if most of your supporters live in your area in the winter but leave for the summer, invite them to your Points of Entry® early on in the season, cultivate them throughout the winter months, and host your Ask Event in the spring. Most Ask Events are held in November or April.