"Top Six Post-Event Follow-Up Mistakes" by Terry Axelrod

When following up with your guests after events, be sure to avoid these common mistakes!

1. Not setting aside specific time in your calendar to do follow up after every event: Point of Entry^® Events, Ask Events^™, and Free Feel-Good Cultivation Events^™.
   
   
2. Worrying that you have let too much time lapse since the event, rather than just picking up the phone and getting started.
   
   
3. Having too many different people making the Follow-Up Calls rather than just one or two staff members or volunteers who will stick with it over time, noting and recording trends and connections.
   
   
4. Having the Follow-Up Call feel like a stiff monologue, rather than a warm, conversational dialog with the guest.
   
   
5. Not recording notes from every call in your database and failing to set a "next-action" date after each call in your team member's calendar to-do list.
   
   
6. Forgetting that the Follow-Up Call is just the next step in the cultivation process, if the donor is truly interested in your work.