On one of our recent post-hurricane fundraising calls, Kristin Hansen, director of development for the Waukesha County Historical Society & Museum in Greater Milwaukee, wondered if she should even mention the hurricane in her fall fundraising letter.
Terry Axelrod said that it's important to refer to the hurricane at least a little bit and say you know most people have been very generous in their support for hurricane victims, and you hope that they will reach out again to help this other cause. Terry also suggested that the Historical Society do research into disasters that have befallen their community and bring that story home. She said if donors are feeling financially tapped out this year, the organization can ask them if they'd commit to giving next year or if they would like to be part of a pool challenge gift.
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