Hurricane Katrina not only affected many of our alumni, which are doing heroic work bringing comfort to hurricane victims, but it has affected the whole nonprofit climate, as many groups wonder how to fundraise for their own cause.
The hurricane is really testing many groups' ability to believe in abundance since they are wondering how donors can be stretched to give to local fundraising efforts. In response to this concern, Raising More Money is offering free post-hurricane fundraising conference calls, and they are filling up fast! Please visit the Post Hurricane Fundraising Conference Calls page on the RMM Web site to register for the calls that are still open.
Terry Axelrod (founder and CEO of RMM) and the coaching staff are telling groups that donors have an "extra pocket" for hurricane relief, and they won't forget about your cause if you keep cultivating them. If you have an upcoming fundraising event, it's important to acknowledge the crisis, and then link your mission back to the crisis. For example, if you're an arts group, talk about how important it is we have arts as an antidote to tragedy.
Terry has recorded a three-minute audio post regarding fundraising in the post-hurricane environment, which you can hear by clicking here.
For those of you with Ask Events planned for this fall, please let us know what you are most concerned about by adding your comments here.
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